In the affiliate context, revenue sharing is a monetization structure where publishers are paid a percentage of the profits from each client they generate. Also known as revshare, this model provides long-term benefits for publishers while encouraging them to attract ultra-engaged users. Rather than getting paid per each individual interaction, publishers receive a commission from all of the revenue that comes from the clients they closed.

While this varies according to the affiliate program, the commission percentage of revenue sharing programs is usually somewhere between 25% and 55%. At Vimmy, we’ve earned a reputation as one of the top revshare networks in the industry because we pay 85% commission, which is more than three times higher than our next competitors. To learn more, contact us today and our team will be glad to help.

Below, we’ve included a fresh screenshot of the publisher payouts.

Although it’s among the most popular, revshare is not the only common monetization model that affiliates opt for. Cost-per-subscriber (CPS) is another commission structure where publishers get paid immediately once the user clicks on the “Allow” button. What happens after that doesn’t make any difference to you, however CPS monetization does have significant limitations.

These include:  

Low-quality traffic capability

  There is a high probability of low quality traffic or even bot traffic due to the fact that the quality of traffic does not directly affect the publisher’s income, since he gets paid immediately for each subscription. Which ultimately can lead to the fact that the ad network will have to refuse cooperation and ask for a refund.  

Limits in the choice of partners

  Many advertising and affiliate networks are not ready to take responsibility and the risk of low-quality traffic, therefore some networks do not work according to the CPS model at all or thoroughly check the publisher and the quality of its traffic.

Not long term income

  A user cannot subscribe more than once, so you only get paid per visitor once, which is significantly less profitable in the long run.

Now that we understand the difference between revshare and CPS (as well as the limitations of the latter), let’s take a look at the benefits of working with a revenue sharing model.

Potential for Higher Profits

The first and most evident benefit of revshare programs is that they have a much higher ceiling in terms of revenue potential. That said, remember that you need to take the right approach to make this happen. For starters, you should only partner with brands that offer a range of products that the audience will be interested in. Furthermore, you should attract users who are likely to keep making orders in the long run, even if they opt for a smaller purchase to start off. This will result in long-term profitability that can grow exponentially, depending on the audience.

Long-Term Monetization of Quality Users

One of the most frustrating elements of CPS programs is that affiliates get paid the same commission regardless of customer quality. This is important because not all customers are the same. There are users who interact more actively with advertising and take the necessary actions. For such traffic, you get more income.

In our experience, the top-performing ad formats for revshare campaigns include:

Push Notifications

Push notifications have become an essential part of most publishers’ monetization strategies. This format allows for the establishment of personal bonds with audience members, which makes it extremely effective for dating, forex, and other verticals.

In-Page Push (IPP) Notifications

IPP notifications are one of the newest iterations of classical push ads. Ideal for iOS devices, this format can help deliver alerts to audience members without requiring prior opt-in.

Calendar Push Notifications

Calendar push notifications appear as events on users’ calendars, making them an extremely effective method of connecting with engaged users and cultivating long-term relationships.

Our team has decades of combined experience helping publishers grow their platforms and monetize traffic as much as possible.

contact Vimmy today and our team will be glad to help.