There are some ranking signals if we speak about Google and search engine results pages (SERPs). One of them is dwell time. It is considered to be rather important and it is also connected with SEO – Search engine optimization. It is a process of improving and optimizing website traffic, so search engines rank it better.
Dwell time is a certain amount of time spent by users when they go to their search results and go back to search engine results pages (SERPs).
However, Google never claimed dwell time to be affecting rankings officially and never denied it, so there was nothing clear about dwell time and website rankings. But there were several light hints that dwell time has some impact.
Now there are some machines learning how to track when a user comes to a page after a click and stays or goes back to search engine results pages. So machines are integrated into the process of Google rankings. And the machines pay really close attention to how long users stay on any page. This fact may slightly prove that Google does care about dwell time.
- Go to your Google analytics account, log in and find the drop-down menu
- Find “Behavior” and go to “Site content”
- Find “Landing pages” in your drop-down menu
- Choose “Create new segment”
- Select “Organic traffic”
- After this appears your average session duration
- Here is your dwell time
- Seasonal trends
- Type of content
- Your niche
- Search query people use to find your page
