Tools to check and measure your blog promotion
This is an actual and necessary list of tools which you may use to get all the analytics and data about your work. How does your blog promotion work, does it give you as much as you want or not. Without any data and comparison you are not able to correct something if it does not work well. You must be ready to improve and try new sources and tips. Be a good nylist and be brave to see if you made a mistake, It can be corrected and there is no catastrophe. Everyone makes something wrong, especially if he is a newby.
01
Web analytics
This is rather an important tool. All the data must be sorted and there is a huge amount of it. Any web analytics tool is a good helper. Check the ‘Acquisition’ section and ‘Channels’ in your Google account - this is how you get where your users and guests came from. And this is how you improve your GEO targeting.
02
More options
- Organic Search - users who find your page through search engines like Google
- Direct – guests who visit your page with no traceable referral source, no typing your URL into their browser’s address bar, no bookmarks
- Social – guests who came from any social media platform ( Facebook, Twitter, etc).
- Referral – people who came using a link from another page
- Other – users from any traffic sources with an incorrect UTM, so their trace cannot be checked
- Paid Search – people who used a paid search ad, such as Google AdWords
- Email – guests who clicked on any link in your email ad campaign
The only thing you must keep in mind is to make sure your tracking parameters are set up correctly on all of your links. Otherwise there is no correct and clear data. If you want to track and see all clear, just check all your links and UTMs. The data is okay when all the options are put correctly. Just set them up one time - and you will not need to prepare and remake this piece of work one more time.
Here are the most common tools:
03
Use SEO tools for auditing and tracking website performance
SEO tools are useful if you need to look through and check your website’s performance. Analytics is important because some improvements to optimize for both users and search engines are a great part of your promotion strategy. If your page is not okay and healthy, your blog will not jump and rise. So the top of search engines will be far away from your distance. Do not forget about SEO, because users still do search through browsers and search engines, so this is always relevant and brings you more traffic.
04
Social media monitoring
All social media have their monitoring tools. Instagram has its variant of statistics for business accounts. You can combine web analytics and social media analytics, it works better. This is how you get all the information about your posts and their performance.
