The secret ingredient of profitable campaigns
A Blacklist is a list of sites that you no longer want to send traffic to.
Traffic sources that don’t convert and waste your budget. There is no point in using them. Lost money cannot be returned.
Well-designed blacklists are the secret component to a profitable campaign.
Let’s take a closer look at what criteria are important when creating blacklists.
01
Working mechanism
One option for selecting blacklisted candidates is to analyze EPC, Average revenue per click. If the EPC is less than the cost of a click, then the site is simply unprofitable, it burns the budget.
Note: the reason for the insufficient number or lack of conversion is not only low-quality traffic. Perhaps the reason is ineffective creative or the site does not have a target audience. Therefore, test different creatives.
A couple more candidates for the blacklist: bot and motivated (paid) traffic. There will immediately be a lot of transitions, and no leads.
It takes time to collect relevant statistics, especially if you are testing a new offer. No need to indulge in vain hopes if the site does not bring the desired result. They won't start clicking. Add the site for this offer to the blacklist, redirect the budget to a better place.
02
Blacklist types
The blacklist is not a static copy-paste list. Lists need to be reviewed, updated and adapted for different offers.
Blacklists are a unique thing. It would be foolish to buy or download free ones. Firstly, it is not clear how relevant they are. Secondly, each vertical needs its own blacklist.
It is wise to create separate lists for each vertical: nutra, dating, gambling, etc. The sites have different target audiences, so it will convert differently with different offers.
By launching many campaigns, you will form a common blacklist with sites that never convert.
03
Suitable Audience
If you omit bot traffic, different sites convert with different offers (because people with different interests “hang out” on different sites).
Sometimes it's not that the site is bad, but that there is no suitable audience for the offer.
It's like trying to sell winter tires at a wedding dress fair. The tiers may be unique and the best, the price is excellent, but what's the point? Nobody is interested in buying such a product at that fair. But any wedding paraphernalia will go with a bang.
The secret is to find the right audience for the right product. And choose the right angle for presentation.
04
Conclusion
Blacklists help in optimizing your work with ad networks. They save money and time, remove useless sources of zero traffic.
The main thing is to be able to create and apply blacklists in order to receive high-quality traffic. And with it - profit.
What are your criteria for creating blacklists?
