At the end of the article, a real example with numbers!
The Internet is filled with ads, and for us this means that the cost per click grows as well as the cost per lead. Therefore, the ability to make good Creative is more relevant than ever.
There are so many ads that it frankly annoys many, people close notification pop-ups by barely looking at them. No one is interested in just a beautiful picture with text. This phenomenon is called banner blindness. The gaze focuses only on what is of interest at the moment, and completely ignores everything else. One second is enough for a modern person to decide whether he is attracted to an image or not. The text is out of the question, hardly anyone reads beyond the first three words, so the question arises: How to attract and keep the audience’s attention in this situation?
You probably know that Push notifications consist of three parts: an image, a title, and a description.
- Brand name.
- A bright slogan/Catchy.
- Amount of discount.
- Limited time offer.
- Get the customer interested, so that he reads the entire message.
- Personalized titles are much more likely to succeed.
- In some cases, an informal approach is more effective.
“Just as you are about to take a break from shopping, X-Discount Week happened. We’re sorry. ”The message is playful and with overtones. There is a good chance that it will not leave the reader indifferent. In general, referring to emotion when composing titles is universal. If you aroused emotion or desire to learn more, the person clicked the link. An example of an advertisement with an RPG game:
“You definitely won’t make it to level 5!”Personalized, yes! Evokes emotions, excitement – yes! Bingo! Provocative titles also attract attention, but you need to be careful here, they really need to be valuable and shouldn’t be sent out too often. Emojis are also a great addition to any message, they “catch” and increase the conversion.
- Online game vertical.
This Creative showed negative results in A / B testing.
When launching a new offer, always use 2-3 Creatives, do several approaches and test it out. Only real numbers will show how good your Creative is.