Publishers
Meet Calendar Push
Katrina L

Publishers can leverage a wide range of monetization techniques to generate revenue from the content they produce. Push notifications are undoubtedly among the best alternatives but this type of ad has been used for more than a decade, which means it’s not as effective as it was in its early days. However, different variants of this format have successfully emerged since, for example, calendar push notifications.

At Vimmy, we’re always looking for the most engaging and profitable formats to help boost the performance of our partners across the board. This is the reason why we’ve recently incorporated calendar push notifications, one of the most exciting and effective ways to monetize all traffic, including iOS devices.

In this article, we will define calendar push notifications and explain how they work. We’ll also go over the benefits of monetizing traffic through his format and give you general steps to launch a calendar push campaign on Vimmy.

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What Are Calendar Push Notifications?
The digital marketing industry is in a state of constant flux. Consumer trends, new technology, and ever-changing laws all help define which ad formats deliver the best results. As a matter of fact, all of these variables influenced the development of calendar push notifications, which allow you to reach consumers through the native calendar apps on their devices. 
In simple terms, calendar push notification ads are designed to connect with all users. This format works particularly well on iOS users who have not had a lot of experience receiving any type of push notification. That said, you need to ensure that your publishing platform deploys subscription requests at the right time in order to get the best results.
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How Do Calendar Push Ads Work?
Calendar ads are new, but they run on a pleasantly simple premise.  Before they start receiving alerts, users have to accept a calendar subscription request that basically sets up events that are visible on each individual’s calendar app. These events are actually ads in the form of calendar reminders, so they include a title, landing page URL, and text copy.
Note that calendar ads don’t have an image, so your copy needs to be ultra-valuable if you want to keep your audience engaged. That said, consumers tend to trust this format more because it comes directly from an app that they trust and use regularly.
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Why Is Calendar Push a Great Monetization Option?
Now that we’ve discussed the basics of calendar push ads, let’s go over the main benefits of this innovative format.

Higher CPC Rates for iOS Traffic

  iOS traffic is hard to monetize via conventional push ads because subscription rates on these devices are extremely low when compared to Android. On the other hand, consumers are more likely to accept a calendar subscription and interact with the ad, which translates into more value for advertisers and higher CPC rates for publishers. Below, we’ve included a recent screenshot of the performance of one of our calendar push publishers:
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Ease of Installation

At Vimmy, we aim to simplify the whole process for our partners. Rather than spending hours figuring out how to implement this ad format, we’ve developed tailored multitags that you simply paste in the platform backend. Once you do this, our smart tags will determine when to trigger a calendar push subscription request depending on the users who access your content.

Long Subscriber Lifespan

Additionally, we also pride ourselves in the fact that our platform only works with publishers on a revenue-sharing model. This, combined with the long subscriber lifespan, make calendar push ads one of the best alternatives for most publishers.

More Engaging

The source of a mobile or desktop push notification has a huge impact on its engagement rates. People often leverage the calendar apps on their devices to set reminders, look at holiday dates, and stay updated with birthdays. This means that notifications from these platforms tend to catch consumers’ attention more than the average push. And, the more engaging an ad, the more revenue it will generate in the short and long run.

Increased Safety Levels

Lastly, having calendar push notifications actually helps create a safer ecosystem for all affiliate stakeholders. This is because the publisher domain doesn’t appear in the calendar notification, which reduces the chances of being targeted by unethical entities.
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Ease of Installation
At Vimmy, we aim to simplify the whole process for our partners. Rather than spending hours figuring out how to implement this ad format, we’ve developed tailored multitags that you simply paste in the platform backend. Once you do this, our smart tags will determine when to trigger a calendar push subscription request depending on the users who access your content. 

Long Subscriber Lifespan

Additionally, we also pride ourselves in the fact that our platform only works with publishers on a revenue-sharing model. This, combined with the long subscriber lifespan, make calendar push ads one of the best alternatives for most publishers.

More Engaging

The source of a mobile or desktop push notification has a huge impact on its engagement rates. People often leverage the calendar apps on their devices to set reminders, look at holiday dates, and stay updated with birthdays. This means that notifications from these platforms tend to catch consumers’ attention more than the average push. And, the more engaging an ad, the more revenue it will generate in the short and long run.

Increased Safety Levels

Lastly, having calendar push notifications actually helps create a safer ecosystem for all affiliate stakeholders. This is because the publisher domain doesn’t appear in the calendar notification, which reduces the chances of being targeted by unethical entities.
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How to Start Monetizing iOS Traffic with Calendar Push Notifications
As we mentioned previously, every single publisher has unique requirements. However, we’ve created a simplified method to implement calendar push notifications that consist of three individual steps, regardless of your industry. 

How to Start Monetizing iOS Traffic with Calendar Push Notifications

These are:

Create an Account

If you don’t have one already, the first step is to create an account at Vimmy. Setting up an account on our platform is free, only takes a few seconds, and provides instant access to publishers that want to start monetizing their traffic.

Place Your Tags

Once you’ve logged in, you’ll have a multitag available, which is unique to your platform. This simple piece of code will help deploy ads, so make sure you place it on all the pages you want to monetize.

Start Generating Revenue!

Once everything is set up properly and tested, you just have to let your content work its magic and start generating revenue! In case you have questions about the setup process or calendar push ads details, don’t hesitate to reach out to our team.
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Ready to Learn More? Contact Vimmy Today
Monetizing traffic through calendar push notifications may be a new concept, but there is no doubt that this format has huge potential in terms of revenue generation.
We hope that our article allows you to understand this format and implement it into your current publishing platform. If you want to know more about getting started, contact Vimmy today and our team will be glad to help.

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