How to Choose a New Network
The only way to become a successful publisher is to establish a platform that’s profitable and also delivers a superb user experience to its visitors. If you choose to monetize your traffic through display ads, you’ll need to choose a platform to help you sell your spots to trusted ad networks, but there are many different providers to choose from. This means that you have to evaluate all your options and figure out what structure will yield the best results.
AdSense is Google’s display ad network and it’s also one of the most popular options available. However, many publishers see Google’s eligibility requirements, revenue sharing structure, relatively low payouts, and lack of flexibility as major challenges that impact their bottom lines.
Fortunately, there are many AdSense alternatives you can opt for.
Below, we’ll go over the top 5 Google AdSense alternatives and tell you what to look out for when finding your next display ad network.
What Are the Top 5 AdSense Alternatives Today?
Any publisher that’s researched ad networks knows that there are hundreds of different alternatives. However, it’s important to understand that not all ad networks provide the same results, so you need to carefully select your next partner based on your unique needs.
In our rating, we’ve evaluated general performance as well as eligibility requirements, revenue sharing structure, payout amounts, and flexibility, all of which are the areas of AdSense that need the most improvement.
Let’s take a look at our picks for the best AdSense alternatives.
Vimmy is a powerful ad network that specializes in revenue sharing (revshare) payouts, which means that publishers get a percentage of the profits generated from the ads. Instead of a set commission, Vimmy pays out an 85% share of the earnings of each ad.
In simple terms, this network focuses on forging long-term relationships that are instantly profitable for their partners. Other notable features include global coverage, algorithmic ad optimization, easy-to-use multi-tags, and a reliable support team.
Adsterra is a well-known ad network that focuses mostly on CPM ads. This platform gives publishers the ability to filter the type of ads that will appear on the page, which can exponentially improve the user experience.
Additionally, the network also has relatively lax requirements and offers a wide range of payout alternatives.
One of the powerhouses in the affiliate realm, PropellerAds is one of the leading AdSense alternatives because it’s suitable for a wide range of industries and offers high payouts, but most are static commissions.
Publishers can’t directly choose the ads, but they can decide what formats to work with. PropellerAds is also one of the few networks that can help monetize tier-2 and tier-3 countries consistently.
RevContent is perfect for publishers that only want to worry about simple things like easy approvals and advertisement quality. The platform is known for offering lightweight ads in terms of page weight, so partner websites maintain performance even when hosting several ads. Moreover, the platform doesn’t rely on cookies, so you don’t have to worry about browsers fading out these corrupts later on.
Plus, it allows direct relationships between publishers and advertisers, which helps them keep costs low.
RevenueHits is a new ad network, but it's garnered a positive reputation for allowing a wide range of ad formats like banners, pop-unders, sliders, interstitials, and many more.
Additionally, RevenueHits proactively reduces the number of deceitful publishers by preventing ads from running on pages that don’t have content. This gives trustworthy publishers more opportunities while creating a safe environment for all stakeholders.
AdSense Alternatives Checklist: What to Look For in Your Next Network
Now that we’ve discussed the different AdSense alternatives available, let’s take a look at the elements you should look out for when researching your next partner.
Remember, all publishers are different, so you need to keep your unique requirements as well as long-term goals in mind in order to make the best decision.
Below, we’ve put together a quick checklist to help you find the top AdSense alternative.
Check Out Who Competitors Partner With
It’s common for publishers to start by testing out different content monetization alternatives from scratch. However, this doesn’t guarantee that you’ve started with a solid option or that you’re on the right track. Instead, you should take the time to research leading competitors in your industry and use intelligence tools to figure out who they are partnering with. This will give you a good idea of where to start and which platforms are serving successful sites similar to yours.
Find Out How Big the Network Is
The size is important when choosing an ad network because it determines how many ads you can potentially get. The bigger the inventory, the higher the chances of finding the right partner for every single ad. If you work with smaller providers, your site may end up displaying ads that are not relevant to your visitors.
Review the Quality of the Ads
Bad ads are detrimental to everyone in the advertising industry, and that’s no exaggeration. Instead of neglecting the ads that appear on your site, take the time to research ad networks and choose a partner that only provides quality ads in your site’s niche.
Understand Ad Placement and Format Requirements
Many publishers leave money on the table because they fail to check the format requirements of each ad type they work with. In most cases, there isn’t a solution that’s ready out-of-the-box, so read the fine print and make sure that you understand the placement as well as format requirements of your network.
Evaluate with the Support Team
Lastly, you should research your networks’ support teams and figure out which one delivers the best service. It may seem trivial now, but it’s normal for publishers to request assistance in certain scenarios. If possible, reach out to each support team and see what the experience is like before making a decision
Want to Work with a Leading Ad Network?
Ready to partner with the most profitable ad network? Contact Vimmy today and our team of content monetization experts will be glad to help.