Advertisers
How does an auction in Vimmy work?
Katrina L

One of the frequently asked questions: “why isn’t there traffic?”

You have set the recommended bid, but there are still no clicks.

In this article you will learn about what Win rate is and how an auction works in an advertising network.

01
Win rate
Many advertisers are participating in an ad auction, and each of them bids per ad impression. How do you know if your rate is relevant? This can be done through the Win rate parameter, which can be found on the main page of your personal account.
In the Win Rate% column, you can see what percentage of impressions can be redeemed after the campaign is launched.
02
If your Win Rate is:
  • From 0 to 10, your rate is not relevant. You will be winning very few impressions, and this is the reason why there is no traffic or clicks.
  • From 10 to 30 is a suitable starting point to cut off unnecessary ones and create a blacklist.
  • Between 30 and 50 is very good, you win a lot of impressions. Keep working. 
  • From 50 to 100, a result worth striving for. However, it is impossible to win 100% of the traffic, as it is distributed among several advertisers.
03
How the auction works
An auction on an advertising network is not very different from a regular one. Bidding takes place, the advertiser with the highest bid wins. He gets the most traffic and clicks. The less trades you win, the lower your Win rate and the number of clicks are.
Recommended bids are a very rough figure, if I may say “averages are misleading”. A lot depends on Geo, targeting settings, selected feeds and blacklists in the campaign, and schedule of impressions. In general, each selected parameter in the campaign affects the result. Focus on the specific Win rate for your campaign.
04
Conclusion
By analyzing the Win Rate, you will know if your rate is relevant. Do you need to boost it to win more impressions and thereby drive more traffic to your campaign?
Tracking Win rate is one of the important steps of analytics and optimization of a successful Push campaign.
We wish you profitable campaigns.

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