February 14th phenomenon
Katrina L

Holidays are not just a good occasion, but a great opportunity to launch a profitable campaign!

Traditionally, like every year, Valentine’s Day is celebrated on February 14th. According to statistics from the US National Retail Federation (NRF), 52% of the US solvent population celebrates this holiday.

The graph below shows the period from 2013 to 2023. It shows that the amount spent on gifts and related products for Valentine’s Day is progressively increasing every year.

According to NRF statistics, in 2021, 38% of all Valentine’s Day purchases in the United States were made online, while only 29% of holiday items were purchased at large shopping malls.

Some of the most popular items included chocolate, greeting cards, flowers, gift cards, clothing and jewelry.

Other GEOs

Europe is not far behind. In the chart below we see statistics from Statista showing the average amount shoppers spent on Valentine’s Day in various European countries in 2017 in pounds sterling (GBP).

Thus, in Spain, on average, one buyer spent 111.08 £ (approximately $141), in France and Italy – 107.33 £ (approximately $136), in Germany – 83.77 £ (approximately $110), while in England, buyers were more modest, and the average bill was £49.64 (approximately $62).

In addition to regular products, on the eve of Valentine’s Day, offers for sweepstakes, dating and adult content are popular.

Are you planning to target “pink bears” and dating apps this year?