Publishers vary by type, industry, and region, but all of these content development experts need to find the best ways to monetize their content. However, monetization models are among the most hotly debated topics in the entire affiliate world, so making a decision for your platform is not always easy.
Vimmy has a long track record of working with leading publishers and affiliates, so we have an in-depth understanding of the different monetization models available. In this article, we’ll go over the revenue sharing monetization model and how it works. We’ll also discuss the benefits of revenue sharing and give you tips to help decide if this model is a good fit for your platform.
Low-quality traffic capabilityThere is a high probability of low quality traffic or even bot traffic due to the fact that the quality of traffic does not directly affect the publisher’s income, since he gets paid immediately for each subscription. Which ultimately can lead to the fact that the ad network will have to refuse cooperation and ask for a refund.
Limits in the choice of partnersMany advertising and affiliate networks are not ready to take responsibility and the risk of low-quality traffic, therefore some networks do not work according to the CPS model at all or thoroughly check the publisher and the quality of its traffic.
Not long term incomeA user cannot subscribe more than once, so you only get paid per visitor once, which is significantly less profitable in the long run.
Potential for Higher ProfitsThe first and most evident benefit of revshare programs is that they have a much higher ceiling in terms of revenue potential. That said, remember that you need to take the right approach to make this happen. For starters, you should only partner with brands that offer a range of products that the audience will be interested in. Furthermore, you should attract users who are likely to keep making orders in the long run, even if they opt for a smaller purchase to start off. This will result in long-term profitability that can grow exponentially, depending on the audience.
Long-Term Monetization of Quality UsersOne of the most frustrating elements of CPS programs is that affiliates get paid the same commission regardless of customer quality. This is important because not all customers are the same. There are users who interact more actively with advertising and take the necessary actions. For such traffic, you get more income.
Push NotificationsPush notifications have become an essential part of most publishers’ monetization strategies. This format allows for the establishment of personal bonds with audience members, which makes it extremely effective for dating, forex, and other verticals.
In-Page Push (IPP) NotificationsIPP notifications are one of the newest iterations of classical push ads. Ideal for iOS devices, this format can help deliver alerts to audience members without requiring prior opt-in.
Calendar Push NotificationsCalendar push notifications appear as events on users’ calendars, making them an extremely effective method of connecting with engaged users and cultivating long-term relationships.
To learn more about finding the best opportunities for revshare, and earning 85% commission from your traffic