Doctor of affiliate marketing: finding pain, making a diagnosis, getting a conversion
How to encourage the user to the target action? How to attract attention?
What are the customer’s motives for clicking? Subscribe? Buy?
An affiliate, like a doctor, needs to make a diagnosis based on symptoms and tests. Understand, find out what is the “pain” factor for customers, and then propose a solution. In affiliate marketing, we solve pains, anxiety, and desires. And we solve them with the help of a product or service for which a person takes an offer.
In this article, we will look at what customers’ pain is. And how to use the pain method to promote advertising campaigns.
01
What is the customer's pain?
In affiliate marketing, customer pains are inconveniences, problems, fears that a potential target audience has.
For an affiliate marketer, not all the "pains" of the customer are important. Only those that the customer can "cure" if he buys a product or service.
A person is worried about low incomes, lack of time for household chores, allergies and runny nose, endless hair loss, excess fat.
02
Why know where it hurts?
You are more likely to figure out how to treat it if you know what hurts. What creatives and headlines will attract attention, what to write on the landing page.
You can create an ad that will evoke a response from a hypothetical customer. Because it will solve the problem, achieve the goal, evoke emotions.
The customer does not want to know everything about your product. He wants to know how his life will improve after the purchase.
Give the customer what he wants is the right way to increase CTR.
03
How to figure out who is hurting where?
Statistics are a friend of an affiliate. Take websites like Google Trends and Statista. This is what is suitable for determining the global direction of the vertical trend and the preferences of the target audience.
It helps to use spy services, study the campaigns of other affiliates for similar offers. Of course, there is a need for analytics of tested creatives. They give a concrete idea of what works and what doesn't work.
Your tools are social networks, forums and blogs. There people share what worries them, what they dream about, what they want.
Look for reviews and comments on the products and services you intend to promote. Look for what attracts or repels potential customers.
The opinion of customers about products and services is power. It will help you speak the language of your target audience, to come up with headlines and sell text on the landing page, by taking their words and phrases.
04
Everyone is “hurt” in their own way.
Yes, we are different, problems are different, so what, pains too? Yes, but not really. Most problems are similar, desires and goals - too.
For example, offers on microloans, loans, make money online courses, brokers and other ways to earn money. You can use the fear of missing out (FOMO). And also - the desire to earn more. The desire to be successful, to buy a dream car or apartment.
In the nutra and e-commerce - the desire to look good, to be successful, popular, fashionable. Ahead - the pain of being lonely, ugly, sick and unhappy.
In dating, adult contents, gambling and betting - boredom, fatigue, routine, loneliness, lack of luck and income. These are niche pains.
05
If it was ME
Why is it better to work with verticals and offers that are interesting and understandable to you? It is more productive, works better (especially at the beginning)?
Understanding pains and needs, adding the right description is a bonus of credibility to your proposal. Customers believe that if someone understands their difficulties, worries and desires, it must mean that they will be offered a result and a solution. It is your product that will be able to relieve their pain.
